Benefits Of Real time analytics »

 Benefits Of Real time analytics

4/5/2012

Only the way TRPs determine the success of a show, a TV advert and so forth, real time analytics is the tool that any web site owner or operator would need to find out intriguing information about the website and the visitors.

What Is Real time analytics

Real time analytics is definitely an instantaneous recording of activity online. It is not restricted to recording the amount of unique visitors, but the source, time spent and also the detailed activity that a visitor goes about performing during the web site.

Real time analytics utilize heatmap or what is also known as website heatmaps.

Benefits Of Real time analytics

The first obvious benefit of real time analytics is that it offers a business owner real-time statistics of visitors to the website. Not only can a company observe the traffic striking the website but could also determine the main difference in traffic over different times of the day, a few days or even the month. This data is needed a business to gauge the popularity of the site and also if there is any manifestation of the site becoming more active during certain particular times or when some changes are being made on the content, design or other changes that may be happening on a site from time to time.

Along with calculating the traffic, real time analytics use website heatmaps to gauge the precise activity of the visitor. For example, almost every website is supposed to have a few pages and that can range everywhere between 4 and 50 in normal scenario. Not every page of the website receives exactly the same amounts of interest from visitors. Real time analytics might help a company to understand which segment from the site manages to grab more attention from the visitors. Knowing this, a company can easily redo, if desired, certain aspects of the website to make it even more attractive and interactive.

Real time analytics use heatmap to even record the scrolling activity of the visitor. If a visitor is on the certain page and it is reading this content and doesn't scroll all the way down, it may be a sign the submissions are not up to the visitor’s expectation. Such details can help a business to know popular opinion as well as manage feedback without requesting any.

Real time analytics also keep a record from the causes of the visits, if there were links that redirected the visitor to a website as well as which links, buttons or hotspots on the website are being clicked more by the visitors.

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